Blowhard™
Art Direction, lead visual design.
Logo Design:
B Jackman
Illustrations:
Ruben Gonzales
About the project
World Village Games is a young company dedicated to the creation of party games. Blowhard is their latest product idea.
Blow hard is a fun and creative card game.
As with all of their projects it was quite a bit of fun, specially because the WVG teams is deeply involved with the process. At the time of this writing, the game is expected to be lunched 2018.
World Village Games
The Challenge
Market research pointed us to a target audience between 18 and 25 years of age, although it could be accessible to an older demographic.
We were looking for something fun and a little edgy, we tried some different cartoon styles until the WVG team found the Ruben Gonzales, a wonderful illustrator that was able to bring our ideas to life
We worked to bring his illustrations onto a clean and modern look that appeal to our target audience.
